About Us

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That's me , Paul in front of my father's corset shop in 1965. My family goes way back in the lingerie business. It all started in 1948 when my father, Arnold was a shipping clerk for the Mardi Bra Company. He went on to buy a corset shop on Broadway in New York City in 1959. My brother Mitch and I opened the great Wizard of Bras store (WOBs) on February 1, 1982 in River Edge, NJ. Our sister, Lori joined us a couple of years later. Customers have always enjoyed our vast selection of brands, wide assortment sizes and excellent personal service which is seldom available. We specialize in hard to find sizes AAA to O cups and 28 to 56 back sizes.